Being responsible for your beauty brand’s retail packaging is not something to take lightly – it can be the difference between a consumer buying from you or a competitor. Along with boosting sales, on-trend custom retail packaging can also increase brand awareness and long-term loyalty. These three things are the ultimate trio, and growing them is a goal that all businesses strive toward.
Since consumers in your industry make purchases based on their values, your retail packaging needs to appeal to their values as much as it does to aesthetics. Custom retail packaging can be a powerful marketing tool – and the following brands understood the assignment!
This brand worked with us to replace their frosted plastic shopping bag with an eco-friendly alternative that visually represented their brand and stood out from typical, cookie-cutter packaging designs. We helped DECIEM create a 100% recyclable paper shopping bag out of a type of paper that did not exist in the market – that is until we worked with our domestic supplier to create it. This brand came to us with a vision and is a great example that with inspiration and the right packaging partner, you can achieve retail packaging success.
Lush Cosmetics has disrupted the beauty and cosmetics industry with its “no packaging-packaging” approach. Instead of making sustainability a part of their packaging, they decided to let sustainability define their packaging approach.
As part of their “zero-waste philosophy,” the majority of their products are sold “naked” (without packaging) to reduce and eliminate garbage. Any products that do need to be packaged are done so with components made of environmentally friendly materials designed with reusability and recyclability in mind. For in-store shopping hauls, Lush protects their products with paper pouches and shopping bags made from 100% recycled paper. They also offer reusable packaging options, like their 100% organic cotton canvas bags if you want a trendy alternative to repurpose for daily life. Their eCommerce orders are packaged in 100% recycled cardboard boxes with vegetable-based, compostable packaging peanuts. This unique approach to packaging is a smart way to minimize waste, appeal to consumer values, and stand out from the competition.
This eCommerce beauty brand’s cost breakdown and transparency is a breath of fresh air. They are candid with consumers about what they pay for when buying the brand’s products: the product itself, its packaging, order fulfillment, safety testing, and other services. In addition to this unique approach, they follow a subscription model – where members can benefit from lower prices.
BeautyPie’s shipping boxes feature their brand’s mission and values on the interior, highlighting how their products are cruelty-free and that the box is made from recycled materials. Their mailer box is covered with their trademark bubblegum pink color and features bold black font and playful text to match their brand’s style and personality. BeautyPie does a great job of staying true to their brand personality – both giving consumers the transparency they crave while also delivering their products with flair.
CocoKind chose to create a reusable tote made with recycled plastic that can be used to transport their products, along with groceries, books, personal items, and more. The design features their brand name along with playful colors, fonts, and shapes. It also says, “I’m made out of plastic bottles” to reinforce their stance on sustainability – which is a big concern consumers in the beauty and cosmetics industry have. This bag is a great example of a brand aligning its style with sustainability. It is available on their website for purchase, which is a smart way to boost revenue while fulfilling consumer wishes.
As a beauty and cosmetics connoisseur, you have probably heard of the many packaging mishaps that can (and have) happened in your industry. From manufacturing errors that cost big-name brands thousands to nightmare sampling processes, and beyond. With the vast selection of packaging partners out there, little to no time to find the right fit, and the mystifying nuances of retail packaging, it is safe to say that finding the right packaging partner for your beauty brand is no easy feat.
For the best results, you need an end-to-end packaging provider. One that understands your consumers knows how to identify industry trends, and will collaborate with you throughout the entire packaging design, sampling, and manufacturing process.
At Edge2Edge, we are honored and excited to be that pillar of support for beauty and cosmetics brands. Along with our innovative capabilities, we offer ample sampling options, consultation and strategy services, and extensive quality assurance to make sure your brand never misses a beat. Ready to achieve retail packaging excellence? Contact us today.