Whether you sell your products online, in stores, or both, your jewelry’s packaging plays a critical role in supporting your business. It presents an invaluable opportunity to make a lasting, positive impression, build brand awareness, and stand out from your competition.
From the product’s case to the shopping bag the consumer receives at the point of sale, each part of your jewelry’s packaging can add to (or detract from) the consumer experience. While high-quality materials and on-brand design are essential parts of your packaging, there are specific ways you can help your custom jewelry packaging stand out even more.
Consumer demand has recently taken a turn toward sustainable packaging solutions — a trend that brands have been quick to follow. With the right service provider, you can make strides toward sustainability without sacrificing style.
Construct your packaging from environmentally conscious or recycled materials, or swap parts of your standard packaging for eco-friendly alternatives, including:
A manufacturer specializing in eco-friendly, innovative packaging will help you create the result you are looking for while reducing your carbon footprint. Choose a service provider that adheres to sustainable manufacturing best practices to save resources in all stages of production.
At Edge2Edge, our environmentally friendly capabilities offer more options for sustainable packaging solutions. We source from locations using renewable power, implementing waste-reduction practices, and partnering with local manufacturers to limit carbon emissions. In addition, we have supply chain partners who are SA8000 Standard certified by Social Accountability International (SAI) to ensure no child labor and safe, healthy working environments.
Choose gift-like, multi-purpose packaging to get more eyes on your brand. Create reusable cloth shopping totes or drawstring bags, high-quality jewelry pouches, durable branded boxes, and more. Use sturdy materials such as nylon, cotton, polyester, vinyl, hemp, jute, PVC, burlap, nonwoven plastic materials, and more so that consumers can repurpose your packaging for everyday use.
While your jewelry is the star of the show, its packaging is often the first thing a consumer sees. Push the envelope by going beyond traditional packaging methods:
Try structural designs that combine form and function. Design a keepsake or mirrored box for consumers to reuse for storage. Create a bag and box combination for increased convenience and less waste. Give consumers packaging that doubles as a stand or display so that they can showcase their jewelry on their dresser.
While non-traditional features and techniques can increase the cost of your packaging project, it is a worthwhile investment that can separate you from your competition.
The rising trend of eCommerce in the jewelry industry is making the marketplace much more competitive. Your consumers are anticipating the delivery of their online orders. Make their experience exciting by delighting them with attractive packaging.
Stand out from the sea of plain paper envelopes, cardboard boxes, and bland poly mailers. Make a statement by branding or customizing your boxes, envelopes, poly mailers, and other packaging solutions with your company colors, logo, and visual identity. Use custom inner packaging to organize the package’s contents. Incorporate spacers, foam inserts, dividers, printed tissue, and printed void fill. Separate and wrap your items with on-brand reusable or disposable bags.
While your product’s packaging may be the main focus, incorporating unique finishing touches creates a memorable unboxing experience that can help you stand out.
While you need functional packaging that protects your jewelry, you should not have to sacrifice design, style, and innovation.
As an end-to-end packaging service provider, we help our clients create a wide variety of custom packaging solutions. Our team provides expert strategy and creative design consulting, an optimized supply chain, and innovative capabilities that keep you on top of trends and help you launch new ones.
Contact us today to explore your next custom jewelry packaging project.