How Custom Retail Packaging Can Boost Brand Awareness
Every interaction a consumer has with your brand — from the billboard they see on the highway, to your online and in-store experience, to the retail packaging they receive when they make a purchase, and beyond — can enhance or diminish their experience, which heavily impacts their buyer journey. With the highly competitive nature of…
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How Custom Retail Packaging Can Boost Brand Awareness
Every interaction a consumer has with your brand — from the billboard they see on the highway, to your online and in-store experience, to the retail packaging they receive when they make a purchase, and beyond — can enhance or diminish their experience, which heavily impacts their buyer journey. With the highly competitive nature of the retail industry, it is crucial to maximize every consumer touchpoint. Custom retail packaging is an invaluable opportunity to drive brand awareness, and in turn, increase sales and consumer loyalty.
What Is Brand Awareness and Why Is It Important?
Your brand does more than represent your products. It establishes your identity, helping you connect to your consumers personally and build lasting relationships with them. However, before a consumer makes a purchase, they need to be made aware of your brand. When consumers are familiar with your brand and can recognize your company, regardless of where, when, or how they see it, that is the power of brand awareness at work.
For instance, Target, Starbucks, and Apple are some of the biggest brands today. Even if you do not buy from these brands, you can probably recall their logo, slogan, products, and brand colors at the mention of their name. If you were to see their logo in everyday life, it is likely you can distinguish which brand it belongs.
59% of consumers prefer purchasing new products from brands that they recognize. The higher your brand awareness, the easier it is to keep your business top of mind, increasing the likelihood that your audience will make a purchase.
How Your Retail Packaging Fits Into The Equation
Many retailers miss the mark when it comes to customizing their retail packaging. Whether they opt for something generic or simply do not have the resources, they often neglect a critical touchpoint in their marketing strategy. Packaging is usually the first thing a consumer sees, giving you the chance to make a positive impression. In addition, custom retail packaging is a way you can create a consistent consumer experience that builds brand awareness and trust, which translates to brand loyalty and increased sales.
How You Can Boost Brand Awareness With Custom Retail Packaging
Designing custom retail packaging that aligns with your brand boosts brand awareness and helps you stand out from your competitors.
On-Brand Secondary Packaging
The best way to drive brand awareness is by creating consistent packaging throughout your eCommerce and in-store shopping experiences.
- Choose sustainable custom retail packaging solutions. Design your packaging with recycled materials such as rPET or 100% biodegradable, compostable plastic and paper. Use natural glue and water-based or alternative ink. Select eco-friendly materials like cork, responsibly sourced wood, organic cotton, or vegan alternatives.
- Stand out from simple, plain bags by including your brand colors in your packaging design with custom colored inks, dyes, lamination, and coating.
- Print your logo, brand name, and on-brand designs on the exterior of your shopping bags, totes, mailers, and boxes with various printing methods such as offset lithography, screen printing, hot stamping, flexography, UV, or LED.
- Select high-quality materials like corrugated or rigid boxes, paper bags with sturdy handles made from polyester, nylon, cotton, or paper.
Choose Reusable Packaging Solutions
Reusable packaging alternatives are an environmentally friendly, cost-effective way to give the consumer an extra “gift” with purchase — making them feel valued and boosting your brand’s visibility. Replace your plastic or paper shopping bags with on-brand, fashionable totes or drawstring bags. Wrap your products in reusable pouches. Use durable materials such as nylon, hemp, cotton, rPET, jute, vinyl, polyester, washable paper, and more so that your consumers can use them for the years to come. Customize the bag’s fabric colors, include your logo, and incorporate on-brand designs with foil stamping or screen printing. Add a zipper closure and sturdy handles for increased convenience.
Create Shareable Unboxing Experiences
eCommerce, along with social media usage, is at an all-time high — both of which will grow exponentially in the coming years. Take advantage of this opportunity by creating unique unboxing experiences for your consumers. This powerful marketing tactic is a smart way to get more eyes on your brand and increase consumer loyalty.
Present your products in the best way possible with gift-like packaging. Incorporate on-brand inner packaging with custom tissue seals, printed tissue, hang tags, and printed void fill. Add a thoughtful finishing touch with a branded leaflet, flat and folded cards, sticker sheets, and ribbons. Putting careful thought into every detail of your retail packaging makes all the difference.
How Edge2Edge Can Help You Boost Brand Awareness
With the ever-changing nature of the retail industry and consumer demands, it is essential now more than ever to roll with the punches. The best way to keep up is by partnering with an experienced packaging service provider dedicated to helping you NAVIGATE complex industry trends.
At Edge2Edge, our team of experts and diverse capabilities can help you create the custom retail packaging solution you need to stand out. With a diversified supplier base, high-volume manufacturing capabilities, live shipment tracking, and more, we can help you scale and grow seamlessly.
Ready to drive your brand forward with custom retail packaging? Contact us today to get started.
