As a luxury men’s apparel retailer, your brand is not simply defined as your logo, product, or marketing efforts – it is much more than that. Your brand is also the human part of your company, which is largely dependent on your consumer experience.
Retail packaging is just one part of your overall brand experience, but with a strong strategy in place, it can be leveraged as a powerful marketing tool.
Here are some ways you can create custom retail packaging that matches the luxe of your brand – and how to find a luxury packaging manufacturer that can help you achieve your vision.
When it comes to your target market, you likely know your target consists of two main groups: the men wearing the clothing, and in some cases, their gatekeepers – that is, the mothers, sisters, wives, fiancées, and girlfriends that may do the shopping for them.
Since both groups have different desires and motivations behind their buying behaviors, you have a few things to keep in mind with your retail packaging strategy. Your retail packaging’s look and feel is important across the board, so ensure that it matches the quality and sleek style of your apparel. Sustainable retail packaging, while potentially important to both parties, is a powerful selling point to women and can entice them to buy on the men’s behalf.
Creating custom retail packaging with a seasoned packaging service provider can help take the guesswork out of your packaging strategy. Ask these key questions to each prospective packaging partner to ensure their capabilities, innovations, and scalability are the best long-term fit for your business.
If you have a brick-and-mortar storefront, use custom packaging bags like paper shoppers and reusable drawstring bags or totes. Rigid boxes are also a great option if you are offering gift-wrapping in-store, or simply want to elevate the experience even more.
You can create these with a range of closure designs like drawers, magnetic closure flaps, tuck tops, and even a set-up two-piece box. Since boxes do not have handles and, therefore, are not as convenient to carry as a shopping bag, place your boxed products into a shopping bag after they are wrapped – or design your boxes with built-in handles to combine form and function.
Custom corrugated boxes are ideal for shipping your products if you have an eCommerce men’s apparel store. To mimic your in-store experience, you can always wrap your products in a rigid box or paper shopping bag before packing and shipping them.
To elevate the experience even more, consider adding printed tissue paper secured with a printed tissue seal to any of the above components. Or wrap your corrugated boxes with ribbon to keep them closed and add a decorative touch.
Big style trends in men’s custom retail packaging include minimalism, consistency, and simplicity. Brands like Gucci, Hugo Boss, AllSaints, Ralph Lauren, Calvin Klein, and more incorporate some (or all) of these elements into their packaging strategy.
To achieve this, use two to three colors in your design. The brands mentioned above typically use one main color that covers the entire packaging component, another (typically black) for their brand name or logo, and rarely, an accent color that is used minimally throughout the design.
You want to avoid “busy” visuals with excessive colors or cluttered patterns. If you do want to use a pattern on your packaging, keep it simple by making it monochromatic. Hot foil stamping adds a metallic touch that elevates your packaging’s design in a unique way.
You also want your packaging to match the quality of your clothing – along with a sleek, stylish design, your components should be made of high-quality materials.
Since sustainable retail packaging is a big desire for shoppers today, incorporate this into your packaging approach by sourcing your packaging materials from cotton, recycled or recyclable paper/plastic, jute, and more. You can also use water- or plant-based inks to minimize environmental impact.
We understand your frustrations when it comes to packaging procurement – whether it be costly packaging components, an inefficient supply chain, staying relevant in a competitive market, or another issue.
As seasoned luxury packaging manufacturers, our team at Edge2Edge is here to help you achieve custom retail packaging success. Contact us today to achieve packaging greatness.