The COVID-19 pandemic, consumer demands, and a competitive market have sparked significant changes in the jewelry industry over the past few years. When it comes to fine jewelry retailers, in particular, consumers are focusing more on quality in terms of brand experience – not just the products themselves.
Since jewelry can be a larger expense, it makes sense that people want every touchpoint in the buying experience to match the investment they are making. Let us explore how “gift-ready” custom retail packaging fits into the equation and can help you build lasting brand loyalty.
Trendy, sustainable, fashionable, and high-quality – these are a few of the words used to describe what consumers in the fine jewelry market are looking for when it comes to the pieces they buy and their packaging. But what does that mean for your brand and the packaging you choose?
Some components that you can use to create gift-ready retail packaging for your jewelry brand include:
Your consumer experience makes an impression on everyone who interacts with your brand. Every touchpoint should reflect the image you want your brand to portray.
Retail packaging, while only one part of your consumer experience, is the first impression many people will have with your brand and its quality. Therefore, its impact is larger than you might think.
Incorporating custom, high-quality retail packaging into your consumer experience strategy is a smart way to enhance it. We all try not to “judge a book by its cover,” but many of us do anyway – which is why you should invest in the best cover. Retail packaging sets the tone for your consumer’s feelings about their purchase. Your packaging may not be the sole thing that creates a brand advocate, but it certainly plays a major role in the experience that does.
Since jewelry is a common gift for special occasions, it is all the more important that your packaging makes a good impression. No one wants to receive their online order only to realize that flimsy packaging was the culprit for damaged goods, and elevated packaging for jewelry gains consumer trust and improves their satisfaction — two critical components to creating repeat buyers.
Brand loyalty can be difficult to build – but once built, it can be one of the most powerful forms of marketing. People who love your brand not only purchase more with you but are also far more likely to endorse you to others. In fact, people are 90% more likely to buy from a brand recommended by a friend or family member – and word-of-mouth marketing is directly responsible for 90% of purchases.
In addition, unboxing videos are a popular social media trend that social media users love to create or view. Since this starts with retail packaging, putting together a creative unboxing strategy may even make your brand go viral or, at the very least, help you retain more consumers.
Along with providing a positive experience, branded retail packaging gets your company in front of more eyes. From unboxing videos to the bag a consumer carries after buying a piece of jewelry in-store, the opportunities for more brand touchpoints are endless.
Your retail packaging’s style, materials, design, form, and colors all have a part to play in providing a consistent and exceptional brand experience. From choosing sustainable or luxurious packaging materials to creating strategic visual designs, and more, the best way to achieve giftable retail packaging is to work with an end-to-end packaging service provider, which we’ll discuss next.
High-quality retail packaging benefits your brand across the entire consumer experience, but how do you create a consistent and exceptional experience with your retail packaging without losing the thread?
You may find that trying to create effective custom retail packaging in the face of an ever-changing industry landscape and fierce competition is overwhelming or challenging. This is where a packaging service provider can help.
At Edge2Edge, our team is here to empower you to get the most out of your brand experience. We are an end-to-end packaging provider that specializes in custom retail packaging. Our dedicated, creative packaging innovators can help you create components that make a lasting impression on consumers – from sustainable packaging to luxurious unboxing experiences, and more.
Contact us today to get started.