As consumers are in the midst of the holiday shopping season, companies are rightly focused on presenting their products as present-worthy. But what about their packaging?
Let us not forget that when buyers are shopping for holiday presents, they also need packaging. As individuals move away from single-use packaging, brands can step in to fill this gap with reusable packaging options.
Developing sustainable packaging for the conscious consumer that doubles as gift packaging is a win-win for businesses and buyers. Read on to learn how to turn your packaging from disposable to delightful in this holiday gift packaging guide.
Unwrapping gifts is a highlight of the holiday season.
Unfortunately, most typical holiday wrapping paper ends up in the trash after all the fun is said and done. This is especially true if the wrapping paper is laminated, contains plastic, or has leftover sticky gift labels on it.
The Department for Environment, Food and Rural Affairs estimates that 50,000 trees are cut to produce 227,000 miles of wrapping paper each year for the United Kingdom alone. Manufacturing single-use gift wrapping paper generates tons of greenhouse gas emissions and landfill waste.
Consumers are also more informed about the environmental issues surrounding single-use packaging and are acting accordingly.
Consumers are increasingly aware of the potentially wasteful side of the holidays and are looking for better options. In addition to seeking more sustainable presents, buyers want eco-friendly gift packaging too. The new trend is finding sustainable alternatives to single-use gift wrapping paper.
A typical suggestion for going green is to use old newspaper or magazine pages as wrapping paper. This works well as a sustainable alternative since the gift giver is ‘upcycling’ the packaging, i.e., reusing an old product for a new purpose.
However, some shoppers want higher-quality packaging that better reflects the quality of the gift. This is a valid concern, as packaging affects the receiver’s perception of what’s inside.
Therein lies the opportunity for brands.
Companies can create packaging products that are reusable, sustainable, and easily giftable. On the one hand, this packaging solution meets the consumer demand for sustainable gift packaging. On the other hand, brands can receive exposure returns many times over from a bag or other packaging product that changes hands many times.
It’s packaging that keeps on giving.
Not sure where to start with designing sustainable packaging for the holidays? There are many ways to make reusable packaging work for your brand. Here are some suggestions to help you hit the ground running.
There are plenty of durable alternatives to plastic. Renewable substrates such as cotton, jute, and ‘leather’ or washable paper can be used to create totes and other branded packaging items. These materials create lasting products that can be customized to your brands particular style.
Paper-based boxes are also easily reused as gift packaging. This option is great for creating a memorable branded unboxing experience and for e-commerce buys. Make your packaging with recycled content for even greater environmental benefits and consumer storytelling opportunities.
Bright colors, especially red and green, can invoke a holiday feel. But what about their effect on the planet?
Water- and soy-based inks are a more sustainable alternative to traditional packaging coloring. They break down in the environment safely, making them easier on the Earth and better human health.
Nothing says Christmas cheer like metallics. With the right metalizing processes and inks, you can design your packaging to be both eye-catching and more eco-friendly. Edge2Edge has the inside scoop on how to make metallics work for you and the planet.
This giving season, consider factoring the gift potential and sustainability of your packaging into the equation to benefit consumers and your brand. Edge2Edge Packaging offers a wide variety of sustainable designs, inks, and substrates to meet your holiday packaging needs.
Reach out to our team of experts today to get started.