Subscription eCommerce as a whole has become increasingly popular, growing by over 100% per year over the past five years. and it is no wonder why. Consumers are looking for an easier way to shop, and jewelry subscriptions provide a personalized, convenient shopping experience. Their typically lower price-to-value ratio is an especially appealing selling point.
In order to keep current consumers loyal and expand their consumer base, brands must start to think of their jewelry subscription box as an experience.
Subscription jewelry boxes have gained popularity recently. Here are some brands that stand out from the crowd.
Switch, a luxury jewelry retailer uses an all-black printed bubble mailer that features their brand name in a subtle, elegant white font for their outer packaging component. The jewelry packaging itself is sleek, trendy, and minimal. They use a tuck top box with a solid black all-over color that has its name engraved into the top of the box to match its luxurious, sophisticated aesthetic. They wrap their products with branded jewelry pouches and include informational flat cards that provide subscribers with more details about their shipment, jewelry care tips, and more.
In the above example, Rocksbox uses a fun, abstract design on their packaging that incorporates their brand colors on their two-piece box. Their interior packaging includes branded folded and flat cards that have important details about each piece of jewelry and jewelry care instructions. The contents are wrapped in printed tissue paper that is kept closed with a branded tissue seal, and each individual product is wrapped in a fabric jewelry pouch that matches the brand of each piece.
Glamour Jewelry Box
Glamour Jewelry Box sends its shipments in a colorful printed box with an abstract, colorful design. Their products are wrapped in branded, colorful fabric jewelry pouches and placed in the box that’s filled with crinkle paper void fill. In addition, they include informational flat cards that explain the theme of their monthly shipment and details about each piece of jewelry.
It is important to note that this is not a one-size-fits-all approach. You can switch your subscription box components and design as you see fit, based on seasonality, subscriber interests, consumer personas, industry trends, the list goes on. Since subscription boxes are sent on a regular cadence, planning a tailored, unique experience with every send is much easier to do.
While the contents of your subscription box will vary every month, some aspects should remain the same.
In terms of materials and structure, the options are endless. Rigid boxes, made of kraft wrapped in paper, are recommended for high-end products. They offer a sturdy packaging solution that will hold up well during shipping but have highly versatile design capabilities. In terms of structural design, you can choose an economy tuck top, set-up two-piece, or sleeve box — all of which will provide ample room for your products. You can customize everything in a rigid box, from the materials it is made of to its interior lining to its exterior colors and texture.
When it comes to the interior packaging, give your products extra cushion and protection in transit with printed void fill or reusable jewelry pouches. Make it gift-like by wrapping the package’s contents with decorative tissue paper that is sealed with an on-brand tissue seal.
The visual piece of the packaging puzzle can often have the most impact on consumers. Opt for trending packaging designs that will appeal to your unique consumer’s style such as minimalism, abstract designs, and singular colors. Choose on-brand designs, graphics, and colors, and be sure to print your brand name and/or logo on your packaging to maintain a consistent brand presence.
Add finishing touches to your jewelry packaging solution to optimize your consumer experience. Here are some ideas of additional things you to add to your subscription box:
Once you have designed your packaging solution, it is as simple as placing the jewelry in the box, shipping it, and waiting for the stellar reviews to come in!
Subscription boxes offer a unique opportunity for businesses and consumers alike. Consumers are able to try new styles of jewelry and get jewelry that fits their unique preferences delivered directly to their doorstep. Subscription boxes allow brands to connect with their consumers on a personal level — which is critical to building strong relationships with them. This experience allows brands to get their products in front of consumers, increase sales, and boost brand loyalty.
At Edge2Edge, we are proud to work with jewelry brands to create a high-value packaging solution that not only represents their business well but speaks to the consumer on a personal level.