It is important that your branding touches every aspect of your company – yes, even your retail packaging. Here are some men’s grooming brands that have achieved a remarkable unboxing experience and set a great standard to follow.
From hair care to shaving products and more, Harry’s is a men’s grooming brand that takes pride in creating high-quality products that are accessible and made for all men – and their unboxing experience reflects that.
As you can see, they chose a brown, recyclable kraft paper mailer box with single-color printing. Their brand name is on the outside of the box, printed in their iconic, simple font and signature dark blue color. The inside lid is customized with their secondary brand color, light gray, and has dark blue, branded text that aligns with their brand messaging, “Every man deserves quality craftsmanship, simple design, modern convenience, and a nice shave.”
To keep their products in place, Harry’s uses a molded, recyclable plastic interior packaging component in their signature blue to keep their products in place during shipping – a critical component for eCommerce orders. They even encourage sustainable packaging practices by printing, “Give a shave about the planet, please recycle this box,” on the inside of the box.
They also include printed inserts that thank the customer for choosing them along with some tips on how to best use their products, information about the company, and how to contact them. These inserts are a smart way to differentiate your brand from competitors.
Harry’s also does a good job of advocating for men’s mental health, which is to be admired as this is an important topic to discuss. They are transparent on their website, products, and collateral about their support of accessible mental health care services for men and their contributions to this cause, which resonates with their target audience and encourages them to lead healthy lives.
This brand has a vintage aesthetic, reflected in both its product and custom retail packaging. For their eCommerce orders, they use a brown corrugated mailer box, which is covered in a printed, black, vintage design with their brand name and slogan, “Barber Grade Tonics – Vintage Rituals for the Modern Man,” front and center. The sides of their packaging feature their social media handles, logo, and website, along with some text that speaks to what their slogan means.
Upon opening the box, you are met with a bright red printed interior that features their logo bug in white print along with another on-brand statement, “Delivering Barber Perfection.” They place black, shredded paper void fill under and around their products, which is an affordable way to cushion them as they are in transit.
Hawkins and Brimble does a great job of addressing their consumer’s desires to have barber-quality products at home.
Oars + Alps’ brand aesthetic is inspired by nature, with a modern twist. Their blue corrugated shipping box features their logo, a mountain made of oars, and brand name in a minimal, modern font. The sides of the box feature a minimal, light-blue pattern that resembles their logo and creates visual interest.
The inside of the box is also blue, and on the lid, they have printed their website, logo, and their slogan, “Face life. Head on.” along with their hashtag, #taketotheoars. Inside, their products are surrounded with white paper void fill and white tissue paper, which doubles as a layer of protection and a gift-like finishing touch.
Some orders also have a reusable, branded, water-resistant fabric travel bag with purchase to easily transport your products made. With a denim-looking blue material, brown leather handle, and zipper closure, this bag matches the natural yet modern style of their branding. This finishing touch can help spread brand awareness, delight consumers, and prevent act as a sustainable packaging solution.
This brand does a great job of reflecting its dedication to clean, good-quality products for the outdoorsman in its branding and unboxing experience.
As you can see, there are many different approaches you can take to your men’s grooming branding and packaging – from vintage to modern, and everything in between. While the design styles and tactics are different, there are some common threads between all of these brands’ packaging:
Contact us today to create powerful retail packaging for your men’s grooming brand.