Your exterior packaging (the mailer bag or box you send your online orders in) plays a crucial role in your consumer’s journey. When done right, it can boost brand awareness and prevent damage to your products, all while providing a pleasant consumer experience.
However, many brands underestimate the importance of interior packaging when addressing their packaging needs. Yet interior packaging components can play a key role in your eCommerce business strategy – here is why.
During shipping, there is always the risk of your products getting damaged. While your interior and exterior retail packaging go hand in hand, they offer different yet equally important functions for protecting your goods.
Interior packaging components, when incorporated correctly, can keep your fragile men’s grooming products safe, secure, and in place as they make their way from your warehouse to your consumers’ doorsteps. These components are designed to keep your products intact and prevent them from jostling around too much or getting crushed by heavy items.
By incorporating the right interior components, you can reduce or minimize returns and losses. Plus, you have spared your consumers from the disappointment of broken, unusable products.
Customization is the best way to ensure that your interior packaging complements your exterior packaging, creating a consistent, cohesive experience.
Most of the following packaging components are customizable and can do wonders when it comes to keeping your products safe:
You can customize these components in a few ways: color, material, and design. Incorporate your logo or brand colors. Choose biodegradable or recyclable materials. Add unique patterns or textures, like metallics, to elevate the design. When it comes to custom retail packaging, the options are endless as long as you partner with the right packaging provider. We will discuss this more later on.
To create a picture-perfect unboxing experience that drives sales, try using die-cut corrugated inserts. These are custom-designed inserts made of corrugated cardboard that fit snugly into your shipping box. They have custom cut-outs that each of your products fit securely into.
Corrugated inserts keep your products in place, protect them from damage, and enable you to create a visually appealing product display – all of which enhance your eCommerce experience. You can create eco-friendly inserts out of recycled or recyclable content, and use soy or water-based ink, too. These can also be customized with different colors, patterns, prints, and textures.
Sustainability is a big focus for many brands today – especially in men’s grooming. Thankfully, there are certain things you can do to ensure your custom retail packaging is environmentally-conscious.
Here are some ways you can incorporate it into your unique packaging approach:
Your retail packaging can make or break your consumer’s eCommerce experience. Superior brands like yours need superior packaging components that fit into your business strategy and do not compromise your budget, style, or creativity.
Edge2Edge is a full-service packaging provider that specializes in custom retail packaging. We have created retail packaging for some of the biggest brands in consumer goods. Our innovative, hands-on approach can help you maximize the potential of your retail packaging.
Contact us today to get started.