15 May Packaging Trends of 2019
The packaging industry changes rapidly. As the desires and needs of consumers evolve and shift, newer packaging trends emerge. In fact, brands tend to use packaging as a tool for beating rival groups. The section below would introduce you to some of the hottest packaging trends of 2019. Following these trends would allow you to get ahead of your competitors.
Trend #1: Flexibility has become increasingly popular
According to a recent report published by the Flexible Packaging Association, flexible materials account for as much as 19 percent of all packaging materials used in the United States. Experts believe that this growth has primarily taken place due to production and material advancements. Today, we have access to environment-friendly plastics such as compatibilized polyethylene. In addition, the advent of various recycling initiatives has also contributed significantly to the growing popularity of flexible packaging.
Another factor that has made flexible packaging one of the most loved packaging types of current times is ease of use. These packages are often re-sealable and their adaptable shapes make them easier to store and carry. They are made of less material compared to rigid packaging. This makes them lighter in weight and consequently reduces ecommerce and transportation costs substantially.
Trend #2: Your packages shouldn’t hurt the environment
People of the current generation seem to care more about our planet than those belonging to the previous generations. At least the increasing popularity of sustainable packaging is suggesting so. The good news is that this packaging type has also been loved by the consumers.
Many brands have replaced packages made from non-recyclable plastic with hemp, paper, and other such biodegradable alternatives. Some companies have even started using unusual materials such as algae and fungi for making packages.
Replacing non-recyclable materials with biodegradable ones would offer a range of benefits. For instance, there will be less carbon footprint, which will automatically help in making our planet more livable. Using biodegradable materials would also enhance your brand’s reputation significantly.
Another way of making packages environment-friendly is by reducing the quantity of materials used for crafting them. Other than contributing to the welfare of the environment, this will also decrease production costs and increase the overall profit margin.
Trend #3: Make use of nostalgia
Another trend in packaging several modern-day brands have been relying on is vintage packaging.
As much as keeping the packaging unique and innovative is extremely important for making consumers happy we often commit the mistake of ignoring nostalgia. It has been found that adding a retro feel to packages help them to stand out. Many companies, particularly those operating in the Fast Moving Consumer Goods (FMCG) sector, are loving this idea.
Retro packaging often reminds consumers about their past. For instance, it can take fifty-year-olds back to a time when they were kids and used to buy the same product (or something similar) when on shopping trips with their parents. Memories are a powerful brand motivator.
Additionally, vintage packaging seems to appear more authentic. As they appear more familiar to them, consumers start trusting the products instinctively.
Trend #4: Reinventing is surely the biggest trend
The growth of ecommerce has had a major impact on the packaging designs adopted by companies around the globe. In fact, the impact of ecommerce on packaging designs has been stronger than any other factor influencing various industries.
Today, brand marketers get limitless opportunities for thinking about shelf-presence of various products, un-boxing experience enjoyed by consumers, and hero images found on official websites of retailers.
Ecommerce has allowed brands to understand that branding and messaging must be divided between the interior of a product’s box and its shipping container. The box’s interior should feature elements that would perform the job of making consumers happy. Those elements should also leave consumers surprised when they open the parcel.
There are still certain products that are purchased mostly from stores and not from online shops. Examples include beverages, food items, and other household products including groceries. By reinventing the packaging of those products and making them more suitable for ecommerce platforms, businesses are trying to increase online sales of those products.
If you are trying to increase the online popularity of your products, reinventing their packaging style according to the demands of the online world is extremely crucial.
Edge 2 Edge Packaging is a full-service point-of-purchase packaging company. We always ask our clients “What is your packaging saying about your product?”, “Your brand?”, and we encourage them to “Tell your story”.
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