The brand and consumer experience go hand-in-hand, and it’s safe to say that retail packaging has become a critical part of both. It has the power to shape consumer experiences, increase brand awareness, and drive sales, all of which support your business’ growth.
To create packaging that makes an impact, you have to start at the source: your packaging service provider. The vendor you choose should not only align with and support your business goals and growth but should also be a helpful resource you can rely on.
While finding the right service provider is an investment of time, money, and energy, choosing the right one now can set you up for success long term.
Finding a service provider is no easy venture. Your packaging needs will likely evolve along with the growth of your company, and it’s important to choose a vendor that can keep up. The last thing you want is to be limited by your vendor’s capabilities, and have to start the search over again.
During your search, you may come across a lot of online packaging manufacturers that take a general, one-size-fits-all approach to retail packaging. Instead, look for a service provider that offers a custom end-to-end solution. This means that they will work with you from the very beginning stages of strategy and concept development all the way through to execution and delivery — providing packaging tailored specifically to your unique business.
Compile a list of prospective vendors, then do research to narrow down your list. Look into their client reviews, testimonials, capabilities, and past work. See if they have any case studies, notable brand partnerships, work samples, and other valuable information on their website. Look for signs that show they’re experienced, qualified, reliable, and reputable.
Once you’ve narrowed down your prospects, set meetings with your top choices to see who will be the best fit for your business. Throughout the process, keep in mind that you want to select a provider that’s most aligned with your business needs and goals.
When it comes to selecting a packaging vendor, you want to make sure you choose wisely. This partnership is an important decision, however, finding the right fit between managing your day-to-day business needs can be challenging.
Asking the following important questions can help you quickly hone in on the right partner and set your business up for success. Be sure to write down each provider’s answers, as it can be easy to confuse them or remember exactly what they said. This will help you when it’s time to make a decision.
You want to make sure that you won’t be limited by your vendor’s capabilities now or in the future. This makes it all the more important that you choose a provider that can help you scale and grow.
When it comes to working with their clients, look for a service provider that is committed to their clients’ success and takes a collaborative, high-touch approach.
The vendor you choose should be highly transparent and informative regarding their processes.
Choosing an experienced, established vendor will set you up for success in the long run. They should show signs of past and continued growth and innovation, and show an interest in teaching and empowering their clients.
Sustainable packaging practices have become a much more prevalent desire and expectation amongst consumers. Sustainability can help you save money, lower waste, increase supply chain efficiency, appeal to consumer wishes, and make a positive impact on the world.
From creative services to mechanical adjustments to sampling to copywriting, and beyond, Edge2Edge is an end-to-end vendor that provides a full spectrum of packaging services.
We understand the importance of technology and innovation in the fast-paced, ever-evolving industry that is retail packaging, and have realized that while it’s important to keep up, nothing can replace the value of human interaction. We take a collaborative approach to the design and development of our client’s retail packaging in order to provide a unique product that acts as an extension of your brand experience. In addition, our high-volume capabilities, optimized supply chain, and high-touch customer service ensure packaging solutions you can rely on.
Ready to create custom retail packaging that drives your business forward? Contact us today.