As a jewelry brand, your target market is particularly concerned with sustainability, making a good impression, and getting high value out of their shopping experience. With these concerns in mind, it is clear that jewelry brands need to put careful thought into every detail of their consumer experience. And what better solution to fulfill all of your consumers’ concerns than reusable retail packaging?
eCommerce jewelry brands, traditional brick-and-mortar stores, and “click and mortar” retailers can all benefit from reusable packaging. This packaging tactic is a strategic way to stand out and delight your consumers.
Sustainability is a rising concern for consumers across all industries, and it is a primary concern for your target market. Reusable retail packaging and sustainability go hand-in-hand. Reusable packaging helps your consumers to feel like they make a positive impact with their purchase. Combine this feeling with the “free gift with purchase” that is reusable packaging, and you successfully create an incentive to buy from your brand. In addition, the majority of consumers are actually willing to pay more if it means buying from a brand that makes environmentally-conscious choices – so, you will not have to worry about margin management.
Your target consumers also want to protect their valuable jewelry, and since reusable packaging is made of durable materials, they can use it to keep their favorite pieces safely tucked away or on display, stylishly. This packaging strategy is a smart way to not only satisfy these wants and needs but also boost your brand experience and ultimately, continue to build that brand awareness you have been working so hard to gain.
Reusable, custom jewelry packaging is the key to taking your consumer experience to the next level – elevating your brand image and, in turn, generating more business.
Reusable jewelry pouches are a stylish packaging component that gives your products an added layer of protection. Create your jewelry pouches with a drawstring, button, bow, or magnet closure. Choose from luxurious materials like satin, velvet, organza, leather, or suede. Keep it sustainable with eco-friendly materials like burlap, jute, Fair-Trade Certified cotton, canvas, washable paper, hemp, PVC, nonwoven plastics, or nylon.
Include a card or pamphlet with the purchase to give your consumers ways to reuse your jewelry pouches. For example, consumers can repurpose these to protect their jewelry or hold other small items while traveling. They can also use them to safeguard their jewelry against dust and dirt. Fabric jewelry pouches can even keep storage spaces organized – holding small items like hair ties, bobby pins, safety pins, and more.
The reusable tote is a classic, coveted packaging piece that you can give each consumer when they purchase in-store. There are many elements you can choose from to personalize your reusable shopping bag – from materials to printing methods to features, and beyond.
If you do not have a storefront, you can still incorporate reusable shopping bags into your eCommerce experience. Use them to wrap your product before you place it in its polybag or mailer box. This is a creative way to add an extra layer of protection to your products while they are in transit – and this finishing touch can give your consumers an unexpected, delightful surprise.
From earrings to bracelets to necklaces, and beyond, jewelry stands double as a way to keep your jewelry organized in-store while also giving your consumers a bonus with their purchase. Jewelry stands can help your consumers show off their prized possessions in a stylish way while also preventing them from getting lost, tangled, or damaged as they could in a regular jewelry box.
Combine form and function by designing jewelry packaging inserts with strong reusable materials so that they can double as a pop-up jewelry stand. You can create different kinds of components to showcase all types of jewelry. In the photo above, you can see that this retail packaging features an insert that can be converted to a pop-up stand.
You can make jewelry boxes in all different sizes and shapes with different functionality. For example, you can create:
In terms of visual design, make sure the reusable solution you create aligns with your brand image. Incorporate your brand colors and stylish patterns. Add text that shows your brand voice – both in its font and with what it actually says. Use different textures to add thoughtful details and dimensions to your packaging solution.
Your unique industry requires you to be agile, keeping up with industry trends and consumer preferences while also staying ahead of your competitors. Your consumers expect you to deliver gift-ready retail packaging that is high-quality, memorable, and attractive. Industry trends have placed sustainability at the forefront of retail packaging. And your competitors are doing everything they can to elevate their brand experience. The right packaging service provider – one that understands your unique industry – can act as a true partner that drives your business forward.
At Edge2Edge, we are happy to be the packaging partner of choice for many jewelry brands. Contact us today to explore how we can help your business grow with custom retail packaging.