More and more women’s apparel consumers are going out of their way to do business with brands that display values that align with their own. However, with their primary concern being sustainability, they do not want to sacrifice quality and style.
With the highly competitive nature of the women’s apparel industry, your retail packaging needs to align with these expectations – and what better way to do so than with the classically innovative, highly-coveted packaging solution that is: The reusable tote.
If you are not already making eco-friendly packaging choices, now is the time to start. Consumers are becoming increasingly aware of the environmental impact that single-use retail packaging has on the environment. Because of this, sustainability is a prominent consumer desire across all industries.
With values-based consumerism on the rise and the desire for stylish green packaging, it quickly becomes clear that reusable shopping totes give your target consumers exactly what they want: A high-quality, fashion-forward, and sustainable packaging solution. If you are worried about reusable packaging hurting your margins, keep in mind that over 70% of consumers would pay more to buy from brands that make environmentally conscious choices.
With creative retail packaging being the expectation in women’s apparel, many brands are looking for ways to distinguish themselves. Although sustainability is a prominent consumer desire, many women’s apparel brands still choose paper and plastic shopping bags. That being said, custom reusable shopping bags can set your brand apart from the rest – not just because many brands do not offer them, but also because when done right, they can actually motivate more people to buy your products.
If you are an eCommerce retailer, consider wrapping each delivery’s contents in your reusable bags. If you have a storefront, replace traditional single-use shopping bags with the reusable alternative.
Your retail packaging is a great marketing opportunity. It has the power to catch and keep consumer attention, boost brand awareness, and can even incentivize consumers to make a purchase. Because of their durability, reusable totes give you a chance to get your brand in front of many more people, much more frequently. Bags are a staple in your target consumer’s everyday life. Every time someone uses your branded tote at the gym, grocery store, traveling, or more, they advertise your business. Those who have not heard of your brand may be intrigued and do a quick search, and you will be keeping your brand top-of-mind among the people who are familiar with your brand.
For the most effective results, partner with a packaging service provider that understands retail packaging and branding strategy. They can help you create an on-trend reusable tote that is as eye-catching as it is high-quality.
Reusable totes act as a free gift with purchase – and everyone loves a free gift! Reusable packaging is an easy way to make your consumers feel special and create champions for your brand. Not only does this build a sense of connection and trust with your consumers, but it can also gain you new business. In fact, consumers are three times more likely to recommend a brand to others when they emotionally connect to it. And, since word-of-mouth recommendations are the most trusted form of marketing by 88% of consumers, going the extra mile with your retail packaging can be a powerful way to grow your business.
Overall, it is clear that reusable shopping totes create a unique opportunity to both delight consumers and drive sales.
As an end-to-end packaging service provider, Edge2Edge is here to help you design a one-of-a-kind reusable tote that elevates your brand experience with our innovative packaging capabilities. Our dedicated team of packaging advisors will help you devise a packaging strategy that increases margins and drives conversions while also keeping up with your consumers’ values and industry trends. In addition, we offer live shipment tracking and high-volume manufacturing capabilities to help you have peace of mind that you will be covered.
Ready to get started? Contact us today.