Whether you are looking to redesign your packaging, create it from scratch, or simply want to change vendors, make sure you choose the right cosmetic retail packaging service provider for your needs. With customer expectations and trends in the retail industry constantly evolving, your service provider should be someone you can rely on — one that provides high-quality products and services, simplifies the packaging design and development process, and helps you stand out from your competition. Most importantly, you want someone who acts as a strategic partner to support achieving your business goals.
Every touchpoint a consumer has with your brand has an impact — from in-person and online shopping experiences to the bag or box received when they make a purchase. Your packaging is an extension of your brand identity and a powerful tool for growing brand awareness. 72% of Americans agree that packaging design and quality influence their purchasing decisions. It is clear that packaging matters. You need to find a partner to help create a cohesive, positive customer experience.
Kickstart your search for the right cosmetic packaging provider by focusing on five key areas:
Choose a vendor that can design and produce distinct packaging tailored to your consumer. They should be able to create a range of packaging solutions that are diverse for your brand.
Your vendor should be able to produce customized:
Packaging needs will change as your company expands. A vendor with a range of packaging solutions can help you scale and grow, ensuring you will not be limited by their capabilities in the future. Plus, establishing a relationship with a qualified vendor now will save you the time, money, and energy you would spend looking for a new service provider down the road.
From shopping bags to gift card carriers and everything in between, your packaging service provider should be able to provide you with a wide range of retail packaging prototypes with different designs and materials to find your perfect solution.
You may have found prototype sampling to be complicated, challenging, and at times, discouraging. While it may be difficult, the sampling process allows you to fully assess your packaging’s functionality, design, and durability. Choose a packaging service provider that offers high-quality samples with good availability and access to a team of expert product developers and designers to guide you through the process.
When it comes to the retail packaging industry, experience matters. Partner with an established, stable vendor that has years of experience and deep relationships with their manufacturers. This ensures high volume capabilities, flexibility, and an optimized supply chain to help you scale and grow with ease.
Your vendor should work with you proactively, offering backup inventory to help reduce risk, lower waste, and keep up with the fast-paced nature of your industry. Make sure they have reliable quality assurance processes in place to mitigate mistakes and guarantee quality control. Choose a vendor that offers shipment tracking for a transparent look at delivery times.
Select a packaging service provider that is knowledgeable about their industry, capabilities, and specialty services. If your vendor specializes in sustainability, for example, they should be able to suggest eco-friendly options that can lower your environmental impact. They should guide you with their expertise — teaching you about the manufacturing process and how to create the best-looking end result. In the end, working with an experienced vendor will help you confidently trust that you are creating retail packaging your customers (and company) will love.
It can be difficult to understand the ins and outs of custom cosmetic packaging. However, a collaborative, communicative, and transparent partnership is essential. Choose a vendor that offers consulting and support to help you navigate the process of packaging strategy, planning, design, and more. Partnering with a vendor that welcomes collaboration will give you peace of mind and potentially exceed your expectations.
When you are doing your research, be sure to look at online reviews and client testimonials. Ask for samples and compare the quality of each vendor’s products. Validate their experience by looking into work with previous brands. Read their case studies and ask for references from their portfolio of projects. These insights help show you what the vendor will be like should you choose to work with them.
Creating cosmetic retail packaging does not have to be complicated. As an end-to-end service provider, Edge2Edge can develop a wide variety of custom retail packaging solutions designed to support your business.
We help our clients expertly navigate their packaging needs with our dedicated, collaborative team, cutting-edge capabilities, and transparent, proactive approach. Our clients experience a seamless sampling process that includes high-quality prototypes to ensure they are getting exactly what they expected.
Contact us today to partner on your custom beauty and cosmetics retail packaging.