Today, many brands are pivoting their packaging marketing strategies to align more with both their own and their target consumers’ values. In this digital era, this strategic move is especially worthwhile since consumers tend to share every delightful (and not-so-delightful) experience they have with a brand at the click of a button.
Whether you are a packaging procurer or you wear many hats for your food and grocery brand, it is important to realize that your retail packaging plays a critical role in the consumer experience. Skimp on quality, and this may result in spoiled, spilled, or contaminated products. Overpackage your shipments and get labeled as wasteful (which is especially harmful to your reputation given that consumer cares around sustainability are rising). Skip out on branded retail packaging, and you miss a valuable opportunity to drive brand awareness. You get the picture, but what is the solution?
Partnering with the right packaging service provider is the first and most important step. They can help you navigate these challenges and trends with finesse.
As a food and grocery retailer, your unique industry requires special, food-grade components. Because of this, you may have an even more difficult time compared to other industries as you search for the right packaging partner. In addition to that frustration, you likely experience challenges with these issues when it comes to your retail packaging:
You need a packaging vendor that understands your pain points and has guardrails in place to combat them.
The COVID-19 pandemic caused a major shift in consumerism, which continues to require companies across all industries to pivot their business strategies majorly. Factor this with supply chain disruptions, changing consumer demands, and competitors upping the ante, and that “simple bag or box” just got more complicated.
The packaging provider you choose should have a breadth and depth of experience that helps them stay agile and flexible in the face of change. They should have a robust supply chain and broad network of packaging manufacturers they can rely on and proven expertise to help you face unpredictable circumstances with confidence.
As a food and grocery brand, the last thing you want is to be limited by your packaging partner’s capabilities. While you may not be ready to invest in the more intricate packaging solutions or high-volume orders, choosing a partner that has these capabilities now can save you the time and headache of looking for a new one in the future. In addition to helping you create a truly custom packaging solution, the desire to innovate says a lot about your service provider. Innovative packaging vendors are not afraid to push the limits and think outside the box. Plus, when push comes to shove, their creativity enables them to continue to deliver high-quality, stylish components while staying on budget.
You will save yourself a lot of headaches if you choose a service provider that acts as a true partner in the packaging creation process. You both bring your own skills, industry knowledge, and goals to the table. Your industry expertise combined with your packaging providers’ will create a final product that is truly, authentically you. In addition, you will have peace of mind as you navigate the difficult terrain of custom retail packaging.
Your chosen packaging partner should prioritize collaboration. Not only should they have industry know-how but they should be happy and eager to share it with you. Since they work with you from start to finish and act as a true partner in the packaging process, this is where partnering with end-to-end packaging providers can help more than a packaging manufacturer.
Finding a packaging service provider that can help you cut costs and stay on-brand, while still executing a creative packaging strategy, is hard to come by – but not impossible. At Edge2Edge, we are proud to be the end-to-end provider of choice for food and grocery retailers of many kinds – from restaurants to subscription services, and beyond.
Ready to get creative food and grocery packaging for your business? Contact us today to get started.